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PPC Management

It’s hard to overestimate the effect that a well managed PPC campaign can have on your business. Ignore them at your peril…

What is PPC Management

PPC management is where an Agency will oversee your business  PPC ad strategy and budget. This can be done either in-house, or externally by an outsourced agency like RocketWorks.

A PPC management Agency like RocketWorks will do something like this:

  • Market Keyword research: Uncovering and identifying the most profitable keywords that your audience is searching for.
  • Identify channels: Helping you chose which paid media channels to market on. Typically this involves choosing between  Google Ads, Bing Ads, display networks and even social media advertising.
  • Competitor analysis: Looking at what your competitors are doing, the keywords they are targeting and the ad copy they are using to compete more effectively.
  • PPC monitoring: Measuring and comparing each campaign for keyword performance, and making sure your PPC ads yield a positive Return On Investment.
  • Campaign evolution & optimisation: Monitoring your campaign structure and optimising the campaign based on your performing keywords. For example: if 20% of keywords bring in 75% of your customers, you may want to focus your budget on those keywords.
  • A/B testing: Weekly split testing of your ads and landing pages. Regular experiments across your entire PPC funnel.

Most small businesses don’t have the resources to hire an in-house PPC manager. Therefore it may make more sense to hire an agency — especially if you’re new to the world of PPC (and media buying in general) or lack in-house resources to take care of it yourself.

Should I do PPC Management

That Depends on 2 things

You should expect as a minimum, that your ads are A/B tested each month, that new ads are written and tested against existing ads every month. That keyword performance is checked and that the right ads are shown to the right person and appropriate negative Keywords are listed.

You should also expect a report on ad performance. Avoid any companies who ‘set and forget’, it’s sloppy business and poor value for money.

What should I expect from a PPC Management Agency

You should expect as a minimum, that your ads are A/B tested each month and that new ads are written and tested against existing ads every month. Keyword performance should be checked weekly to ensure the right ads are shown to the right person and that appropriate negative Keywords are listed to avoid waisting budget.

You should also expect a report on ad performance. Look out for PPC Management companies who ‘set and forget’ campaigns. It’s lazy, it’s sloppy business and poor value for you the customer.

How can I tell if my PPC management is working

You should experience a noticeable and attributable increase in calls/contacts from prospective customers. Click-through rate on your website should increase, and if the campaigns are working well your bid price should drop over time resulting in higher ranking or lower costs.

Remember, this is no guarantee of increased sales, that is your job.

I’ve seen cheap PPC management packages

You certainly can start off with a cheap Adwords management package, however it can be risky. Cheap packages are delivered by giving less time, or delivered by uncertified staff in India/the Philippines etc. This means language issues, less reviewing and less writing of new ads.

Cheaper campaign management companies tend to be ‘set and forget’ as there is the insufficient budget to allow for regular input.

Poorly run campaigns can be expensive in the long run because they convert poorly and drive down the quality score of your account. We’d advise working on it yourself rather than using cheap PPC management.

How much does PPC Management Cost

Please Note:

All campaigns are delivered by experienced Adwords specialists based in the UK. We do not outsource, every campaign is written and reviewed by a specialist every month.

  • Adwords Budget
  • £199per month
  • Who:
    Start Up’s and small businesses with a restricted marketing budget. Simple and cost-effective single Ad management. Includes professionally written copy and detailed monthly review.
  • What:
    Adwords Campaign with Design, copywriting, implementaion and monthly review.
  • 1 Adwords campaign: Campaign edited and optimised monthly, keywords reviewed and optimised every month
  • Strategy call, keyword research and quality grading of keywords by an Adwords specialist.
  • 1 Additional Ad written each month
  • Bespoke Landing Pages built and A/B tested per campaign each month. Pages reviewed and optimised every month.
  • Monthly review, optimisation and performance report on ad and page performance
  • Facebook Ads – 1 campaign, 3 ad variations to include an optimised landing page with A/B testing
  • Adwords Essentials
  • £349per month
  • Who:
    Small businesses looking to maximise return on marketing budgets. Fully managed campaign with bespoke landing pages, professionally written copy and detailed monthly review.
  • What:
    Adwords Campaign with bespoke landing pages, design, copywriting, and monthly review.
  • 1 Adwords campaign: Campaign edited and optimised monthly, keywords reviewed and optimised every month
  • Strategy call, keyword research and quality grading of keywords by an Adwords specialist – no software
  • 3 additional ads written each month
  • Bespoke Landing Pages built and A/B tested per campaign each month. Pages reviewed and optimised every month.
  • Monthly review, optimisation and performance report on ad and page performance
  • Facebook Ads – 1 campaign, 3 ad variations to include an optimised landing page with A/B testing
  • Adwords Gold
  • £450per month, * Includes Facebook Ads
  • Who:
    Small to medim sized businesses looking for fully managed campaigns with bespoke landing pages, professionally written copy and detailed monthly review over a number of campaigns.
  • What:
    Adwords Campaign with Design, copywriting, implementaion and monthly review.
  • 2 ADDITIONAL Adwords Campaigns with multiple 2 additional landing pages, reviewed and optimised every month
  • 2 Strategy sessions, reccomendations, more detailed research & competitor assessment
  • 3 additional Ads per campaign, per month plus reccomendations and Phone consult every 90 days
  • Bespoke Landing Pages built and A/B tested per campaign each month. Pages reviewed and optimised every month.
  • Named competitor analysis (up to 3) for keywords and competitive strategy
  • Facebook Ads – 1 campaign, 3 ad variations to include an optimised landing page with A/B testing

Frequently Asked Questions

Do I have to sign a long contract?

No.  3 months is the industry norm. Properly set up and implemented Adwords work well, so good PPC companies do not need to lock you in.

Can I just use the service for 3 months?

Yes, you could. But, Adwords performance evolves over time and as with any other investment, Adwords management fees should yield a continued and significant return on Investment over time

What happens when I sign up?

We schedule a strategy call. We then do a comprehensive analysis to identify competitors, customers, keywords, and opportunities. This is very detailed and supplied to you. On the basis of this, we implement the AdWords strategy, build resources and materials and then we launch the campaigns.

Are there additional costs?

No. Everything is included in the price

Is Support Included?

Yes. Email Support is included along with reports, consultations and updates.

How long until my campaign is active?

Typically, within 2 working days of our initial consultation.

Can I change Plans or cancel at any time?

Plans can be changed after 3 months. There is a 3 month commitment on the new plan. If downgrading, additional assets will be turned deleted.

FAQ didn’t help? Feel free to ask us anything before purchasing here

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