As a business owner, one of your first considerations for you companies SEO strategy is what impending changes are coming in the year ahead and what can we do to mitigate them. Nobody knows what changes Google has in store (despite some claims to the contrary), the only certainty is there will be change in 2019. This is what we think you might see coming in 2019
As a business owner, one of your first considerations for you companies SEO strategy is whether to target Local or National searches. Whilst there is an overlap between the 2 strategies, it is critical to understand that Local and National SEO are separate and distinct from one another. Attempting to mix the two approaches typically compromises both and to some extent local & national SEO campaigns are contradictory to one another.
The use of the wrong strategy will resulted in wasted costs and lower sales. So it is important to get a handle on which type of SEO campaign your business needs from the outset.