Local SEO vs National Seo

As a business owner, one of your first considerations for you companies SEO strategy is whether to target Local or National searches. Whilst there is an overlap between the 2 strategies, it is critical to understand that Local and National SEO are separate and distinct from one another. Attempting to mix the two approaches typically compromises both and to some extent local & national SEO campaigns are contradictory to one another.
The use of the wrong strategy will resulted in wasted costs and lower sales. So it is important to get a handle on which type of SEO campaign your business needs from the outset.

Read more